Before you learn how to increase your following on Rednote, aka Xiaohongshu, please learn the foundation of Rednote on our Rednote Algorithm guide part 1.

Increase Follower Count on Rednote

By maintaining consistent activity for about one month, an account can start gaining traffic. In three months, it's possible to surpass 10,000 followers. For example, one account achieved 50,000 views on a single note, gaining 5,000 followers. Another note with 200,000 views brought in 3,000 followers. Smaller notes with over 100,000 views also contributed to the growth.

The key to gaining followers on Rednote lies in the value your account provides and the frequency of viral content. The more valuable the content, the easier it is to grow your following. Viral content often follows hidden patterns found in other successful notes.

What is Rednote’s Algorithm in Traffic Distribution?

Rednote is a unique platform with a high volume of traffic and significant distribution potential. Unlike TikTok, where likes, comments, and shares drive exposure, Rednote places emphasis on likes + saves.

For example:

If a note garners over 100 likes and saves within 30 minutes, it likely triggers the algorithm. The algorithm can suddenly distribute massive traffic to a specific keyword, category, or image design. This mechanism is akin to a lottery—you may hit the jackpot if your content aligns with the algorithm's focus.

However, this is challenging and requires long-term observation and research on the platform. The traffic distribution logic can be studied through the likes and saves. For instance, a single new like or save may result in 20 additional impressions, while reaching 50 can lead to a significant increase in exposure. This system encourages experimentation and analysis to uncover the platform's hidden patterns.

How to Quickly Gain Followers on Rednote

Understand the Platform’s Nature

Rednote is well-known for its strong “recommendation” feature, heavily reliant on tags. The first step to gaining followers is to choose the type of content you want to create. Whether it’s beauty, skincare, home decor, or parenting, selecting the right category and tags is crucial since the platform is highly category-driven.

Next, focus on creating valuable content. Some people assume others can post casually and still get tons of likes and saves. However, they often overlook the consistent effort and prolonged content output it takes to achieve such results.

7 Key Tips on Rednote Growth

High-Quality, Unique Content

While Rednote offers a large traffic pool, the downside is the abundance of similar content. Many creators fail to develop a consistent writing style, often copying content here and there. This leads to highly homogenized posts, which the platform deprioritizes in terms of traffic. Aim for unique and valuable posts to stand out.

Clear Structure, No Fluff

While you can write up to 1,000 characters, it’s better to keep your posts concise at 500–600 characters. A clear structure and focus make your posts easier to read, increasing the chances of likes and saves.

Attractive and Clear Visuals

One of Rednote’s standout features is the high emphasis on aesthetic visuals. Modern users are drawn to visually pleasing content, and high-quality images can invoke admiration and engagement. Beautiful and well-designed photos are more likely to gain traction.

Consistent Posting Rhythm

Maintain a regular posting schedule rather than being inconsistent. Set a rhythm for your posts. For example, Rednote sees higher traffic during 12:30 PM and 7:00–8:45 PM ( China GMT+8), so plan your posts accordingly for better visibility. If you are posting in North America, consider posting after 6pm to 12am.

Viral Content is Key to Growth

Creating viral content is one of the best ways to gain followers. Writing posts with tens of thousands of likes and saves can significantly boost your reach. Tips for crafting such content will be shared in future discussions.

Importance of Personal Branding

Your personal brand matters. Much like celebrities with distinct personas, your account should have a clear identity or tone. For example, if your account focuses on restaurant reviews, don’t suddenly start discussing unrelated topics without a smooth transition—it can alienate your audience.

Positivity, Values, and Approachability
Offer positive, uplifting, and valuable content that resonates with your audience. Build a sense of relatability by interacting with your followers. Answering their questions and maintaining a friendly attitude fosters a sense of community.

Avoid Rule Violations

Lastly, do note that at Rednote is a Chinese app and China has a lot of content restriction that is not allowed to mentioned. Rednote has increased its monitoring efforts this year, especially targeting fake data and the use of sensitive or prohibited words. Violations, such as using banned terms, can lead to reduced visibility or even content removal. Adhering to platform rules is essential for sustained growth.