OpenAI's Large Language Models (LLM) have made it easier than ever to create content. As a blogger, this article lists a few methods on how you can use AI to stand out from the crowd. If you want to learn about the technology behind SEO, you can check out SEO and machine learning.

How Search Engines Work

Google has advanced technology to rank and filter out spammy content. However, it's expensive and resource-intensive for Google to analyze every single webpage. Instead, Google often relies on trusted websites like Reddit and Quora. This means that smaller sites need smart strategies to get noticed.

In my experiments, I've found that search engines struggle to filter out large amounts of AI-generated content. For example, I published 500 blog posts and saw significant growth in just a few months. My B2B telecom campaign saw a 180% increase in clicks and over 250% more impressions, all at a low cost using free AI tools. Here are three simple steps to create effective content with AI:

1. Create a Template: Set up a consistent format for your blog posts.
2. Use a CMS: A content management system that allows bulk uploads can save you time.
3. Revise and Test: Regularly update your content and see what works best.

Is SEO Dead? No, But It’s Changing

SEO (Search Engine Optimization) isn't dead, but it's evolving. Many so-called SEO experts make false claims. However, understanding Google's guidelines and how it ranks content can give you an edge. Here's what you need to know:

The Power of Backlinks

Backlinks are links from other websites to yours, and they're crucial for SEO. Google uses these links like votes of confidence. The more quality links you have, the better your site will rank. While Google's ranking system has evolved, backlinks remain essential for assessing content value.

Understanding Link Juice

Link Juice is the value or authority passed from one webpage to another through links. Here's how different types of links work:

• Follow Links: These pass on Link Juice, boosting the linked page's authority.
• Nofollow Links: These do not pass Link Juice and don't boost the linked page's authority directly.

 Optimize Your Keywords

Keywords are words or phrases that describe the main topics of your content. Using relevant keywords helps your content get found by search engines. Tools like Google's BERT help understand the context of these keywords. To improve your chances of ranking, focus on:

• Long-Tail Keywords: These are longer, specific phrases that attract more targeted traffic.
• Keyword Variety: Use different variations of your keywords to cover more search queries.

Use Structured Data and Schema Markup

Adding special tags to your content helps search engines understand it better. This can lead to your content appearing as rich snippets in search results, which are more attractive to users. 

By embedding these tags into your web pages, you provide search engines with detailed information about your content. This helps improve your search visibility and makes your content more engaging.