Discord: The Ultimate Guide for Chinese Content Creators
October 20, 2023

5 mins read

In today's interconnected world, Chinese content creators have the potential to reach a global audience. While platforms like WeChat, Weibo, and QQ dominate the local scene, Discord offers a bridge to international fans. This guide will help you harness the power of Discord, ensuring your voice resonates beyond borders.

What is Discord?


Launched in 2015, Discord was the gaming community's answer to the need for efficient and streamlined communication. However, its versatility soon became evident. Today, it's not just a haven for gamers but a bustling platform for anyone and everyone looking to build their own community. Because the moderation is done by the internal staff of each server, or the content creator themselves, the conversations can be more intimate and personal, and topics that can be discussed can be quite liberal and free. It's really suitable for creators who delve into more sensitive topics without having to censor themselves.


At the heart of Discord are servers, akin to community hubs, where users congregate based on shared interests or objectives. It is unique in that it offers—text, voice, and video— and a whole suite of bots and mods that can be made to servers to suit each community’s needs.

Advantages of Using Discord Over WeChat, Weibo, or QQ


  1. Global Reach: Platforms like WeChat and Weibo, while immensely popular in China, don't have the same global footprint as Discord. This global nature of Discord allows creators to tap into diverse demographics, ensuring their content resonates on a global scale.
  2. Freedom of Speech & Cultural Nuances: One of the significant distinctions between Discord and platforms like WeChat, Weibo, and QQ is the approach to content regulation. Chinese platforms, while immensely popular, often come under scrutiny for their content censorship policies. This can sometimes stifle creators, especially those who touch upon sensitive or controversial topics. Discord, on the other hand, offers a more open platform for discussions. It champions freedom of speech, allowing creators to express themselves without the looming shadow of potential censorship. This freedom ensures that creators can engage in genuine, uncensored conversations with their community, fostering a more authentic relationship.
  3. Role Assignment: One of Discord's standout features is its ability to assign roles to users. While other platforms might allow for basic group administration, Discord takes it a step further. Users can be given specific roles, each with its own set of permissions. This hierarchical structure, absent in platforms like WeChat or QQ, allows for a more organized and tiered community management.
  4. Private Channels for Roles: Building on the role assignment, Discord allows the creation of private channels accessible only to users with specific roles. For instance, a server could have an 'Admins Only' channel, invisible and inaccessible to regular members. This allows creators to have private channel chats just for fans who have subscribed to their plans on platforms such as Patreon or UniFans.
  5. Advanced Moderation Tools: Discord's moderation toolkit is comprehensive. From simple tools like muting or banning disruptive users to more advanced features like setting up bots to automatically moderate content, Discord offers a range of options. While WeChat and QQ might offer basic moderation, the depth and customization of Discord's tools are unparalleled.
  6. Interactive Bots for Moderation: Discord's bots can be tailored for specific moderation tasks. They can be programmed to automatically assign roles to new members, send welcome messages, or even filter out content that doesn't adhere to community guidelines. This proactive approach to moderation, powered by bots, is a step ahead of the reactive moderation often seen on other platforms and saves creators a lot of manual work.
  7. Channel Specific Visibility Settings: Discord servers often have multiple channels, each dedicated to a specific topic or activity. While this ensures organized discussions, not every member might be interested in every channel. Recognizing this, Discord allows users to subscribe only to channels that resonate with their interests. This means that a member who's only interested in “General Chat” doesn't have to be bombarded with messages from the “Memes” channel. This level of customization ensures that users only get notifications and see messages from channels that they’re interested in.
  8. Mobile Experience: Discord's mobile app is designed to deliver a seamless experience even in non-English speaking regions. Whether you're on the move or away from your desktop, you can stay connected with your community. Unlike many apps that might require VPNs, especially in regions with internet restrictions, Discord ensures that messages are directly delivered to your mobile device without VPNs.

Tips on Setting Up Your Discord Server



  1. Set Up a Server - Your UniFans Community Hub:
  2. Foundation: Envision your Discord server as the digital hub for your fan community. Ensure it mirrors your brand's identity and ethos.
  3. Exclusive Access: Within this hub, create exclusive channels accessible only to specific tiers of your UniFans subscribers, ensuring they get the premium experience they've invested.
  4. Design Channels - Curate the Subscriber Experience:
  5. Public Lounges: Create open channels for all members. These can be for general discussions, announcements, or fan art.
  6. VIP Suites: For your premium subscribers, create private channels that offer exclusive content, early access, or direct interactions.
  7. Feedback Channels: Dedicate private channels for subscribers to provide feedback, suggest content ideas, or even vote on upcoming content themes.
  8. Engage Actively - Foster a Vibrant Community:
  9. Scheduled Interactions: Regularly host exclusive events on Discord for your premium subscribers, such as AMAs, content creation workshops, or sneak peeks.
  10. Spontaneous Surprises: Occasionally surprise your premium members with unplanned interactions, giveaways, or content drops.
  11. Tips for Effective Role and Server Management:
  12. Role Naming: Match your Discord role names with your UniFans tier names for easy identification.
  13. Role Hierarchy: Organize roles in order of privileges, ensuring the UniFans Discord bot is at the top.
  14. Distinguish Paid Members: Enable the feature to display paid UniFans members separately, helping you easily identify them in the server.
  15. Private Channel Access: Ensure the roles you've created have access to the designated private channels to avoid access issues.
  16. Exclusive UniFans Roles: Avoid manually adding UniFans-specific roles to non-members. Add a custom bot to manage roles for your UniFans subscribers. 


Getting Started with Discord


For content creators on UniFans, offering exclusive content and building a tight-knit community is of utmost importance. Discord, with its multifaceted features, emerges as an invaluable tool to achieve this. Here's a step-by-step guide for UniFans creators to set up a tiered Discord experience for their subscribers:


Step-by-Step Guide to Starting a Discord Server


  1. Sign Up/Log In:
  2. If you're new to Discord, sign up for an account. If you already have one, log in.
  3. Create a Server:
  4. Click on the '+' icon on the left sidebar.
  5. Choose "Create a server."
  6. Choose a Server Name & Region:
  7. Name your server relevant to its purpose or theme.
  8. Select the region closest to your primary audience for optimal performance.
  9. Customize with an Icon:
  10. Add a server icon to give your server a unique identity. This could be a logo or any relevant image.
  11. Set Up Roles:
  12. Go to 'Server Settings' > 'Roles.'
  13. Create roles like 'Admin', 'Moderator', 'Member', etc., and assign permissions for each role.
  14. Design Channels:
  15. Create text channels for topics like #general-chat, #announcements, etc.
  16. Set up voice channels for voice chats or discussions.
  17. Adjust Server Settings:
  18. Navigate to 'Server Settings' to adjust preferences like moderation levels, explicit content filters, and more.
  19. Invite Members:
  20. Click on the 'Invite' button or use the server invite link to invite members to join.
  21. Set Up Rules & Guidelines:
  22. Create a #rules channel and list out the guidelines for members to follow.


Unpacking the Diverse Use Cases of Discord Channels


  1. Tool Platforms - "Midjourney": Channels dedicated to specific tools or platforms where users can discuss features, share tips, and seek help. For instance, a channel for a graphic design tool might have discussions about the latest updates, tutorials, and user-created content.
  2. Official Game Channels: Many games have their official Discord channels where developers share updates, players discuss strategies, and the community can directly interact with the game's team.
  3. Companion Play Guilds: Channels where players can find companions to play multiplayer games with. This can be especially useful for games that require team coordination, allowing players to find teammates with complementary skills or similar playstyles.
  4. Commission Platforms: Channels where artists, writers, and other creators can offer their services or seek commissions. It's a space for creators to showcase their portfolio, discuss project details, and negotiate terms.
  5. Niche Discussion Groups: Channels dedicated to specific interests or hobbies. Whether it's a particular book genre, a rare collectible, or an underground music style, these channels cater to niche communities.
  6. Event Coordination: Channels where community events, meet-ups, or online gatherings are organized. This can include game tournaments, book club meetings, or even virtual concerts.
  7. Screen Sharing & Live Streaming: In line with the previous use case, channels dedicated to real-time broadcasts, where users can share their screens to showcase gameplay, art creation, tutorials, or other content. It's an interactive space where creators can share their playthrough, livestream their art, or just chat in real time.
  8. Feedback & Suggestions: Channels where users can provide feedback on a product, game, or service. It's a space for constructive criticism, feature requests, and user testimonials.
  9. Tutorials & Workshops: Channels dedicated to educational content. This can range from game strategy workshops to art tutorials or coding classes.
  10. Marketplace: Channels where users can buy, sell, or trade items. This can be especially popular in gaming communities where in-game items, skins, or accounts are traded.
  11. News & Announcements: Channels where the latest news, updates, or announcements related to a specific topic or community are shared.New Paragraph


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Advanced Features


  1. Bots: These are your digital assistants. From moderating members’ disputes to playing the community's favorite tunes, bots can do it all. Many platforms have a plethora of bots ready to be integrated, like Top.gg, DiscordTW, Bots on Discord.
  2. Discord Nitro: Think of this as Discord on steroids. With features like high-quality screen sharing, animated avatars, and a library of stickers and emojis, Nitro ensures that your community gets the premium experience.


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How to Moderate a Discord Server for UniFans' Creators


Moderating a Discord server is essential to maintain a positive and safe environment for your community. For UniFans' creators, effective moderation can enhance the experience for subscribers, ensuring they get the most out of their membership. Here's a step-by-step guide:


  1. Understand Your Audience:
  2. Demographics: Know the age range, interests, and preferences of your subscribers. This will help tailor your moderation approach.
  3. Feedback Loop: Regularly solicit feedback from your community about their experience and any concerns they might have.
  4. Set Clear Guidelines:
  5. Code of Conduct: Create a set of rules that outline acceptable behavior within the server. This can include guidelines on language, content sharing, and interactions.
  6. Pin the Rules: Ensure that the rules are pinned in a prominent channel, such as #welcome or #rules, so that they're easily accessible to all members.
  7. Role Management:
  8. Assign Roles: Create roles with specific permissions. For instance, have roles for moderators, premium subscribers, general subscribers, etc.
  9. Role-Based Access: Restrict access to certain channels based on roles. For instance, premium content channels should only be accessible to premium subscribers.
  10. Appoint Trusted Moderators:
  11. Selection: Choose active, responsible, and trusted members from your community to act as moderators.
  12. Training: Provide them with clear instructions on how to handle violations, conflicts, and other issues.
  13. Regular Check-ins: Have periodic meetings with your moderation team to address any challenges and ensure consistency in moderation practices.
  14. Use Discord's Moderation Tools:
  15. Mute, Kick, Ban: Use these tools judiciously to deal with disruptive members. Mute for minor offenses, kick for repeated violations, and ban for severe or persistent rule-breaking.
  16. Message Filters: Enable filters to block explicit content or spam.
  17. Audit Logs: Regularly check audit logs to monitor changes and actions taken within the server.
  18. Engage with the Community:
  19. Active Participation: Regularly interact with your community. An active creator presence often deters negative behavior.
  20. Host Q&A Sessions: Address concerns, gather feedback, and clarify any doubts about the server's rules and policies.
  21. Handle Conflicts Diplomatically:
  22. Private Discussions: If there's a conflict between members, encourage them to discuss it privately or involve a moderator to mediate.
  23. Avoid Public Callouts: Address rule violations privately to avoid escalating the situation.
  24. Regularly Review and Update Rules:
  25. Adapt to Change: As your community grows and evolves, so should your rules. Regularly review and update them to address new challenges or changes in the community's dynamics.
  26. Promote a Positive Environment:
  27. Highlight Positive Behavior: Recognize and reward members who consistently contribute positively to the community.
  28. Host Community Events: Organize events, contests, or challenges to foster community spirit and engagement.
  29. Stay Updated:
  30. Discord Updates: Discord regularly rolls out new features and tools for moderation. Stay updated and leverage these tools to enhance your server's safety and moderation.


Crafting a Secure Discord Experience for UniFans Creators


For UniFans creators, ensuring a safe and private environment for their community is crucial. Discord offers a plethora of features to help creators achieve this. Based on the safety guidelines provided by Discord, here's a guide for UniFans creators to set up a secure Discord server:


  1. Privacy & Safety Settings:
  2. Direct Message Filters: Control who can send you direct messages. Use filters to block explicit images or spam. By default, these filters are set to block messages from non-friends. Adjust according to your preference.
  3. Friend Request Settings: Control who can send you friend requests. Options include 'Everyone', 'Friends of Friends', and 'Server Members'. For maximum privacy, deselect all options, but remember you can still send out friend requests.
  4. Safe Account Practices:
  5. Suspicious Links: Avoid clicking on unfamiliar or unexpected links. Use site checkers like Sucuri or VirusTotal to verify links.
  6. File Downloads: Never download unfamiliar files from unknown sources.
  7. Personal Information: Be cautious about sharing personal details. Only share with those you trust.
  8. Official Announcements: Discord will only make announcements through official channels. Be wary of secondhand information or chainmail messages.
  9. Block & Report:
  10. Blocking: If you don't wish to interact with someone, you can block them. This will hide their messages in shared servers and prevent them from sending you direct messages.
  11. Reporting: If someone is violating Discord's terms or is suspicious, report them to Discord's Trust & Safety team.
  12. Tips Against Spam & Hacking:
  13. Avoid Spam Tactics: Refrain from joining too many servers at once or sending bulk friend requests. This can be flagged as spam.
  14. Beware of Bots: If a bot contacts you with suspicious links or requests, report it.
  15. Creating a Safe Environment for UniFans Subscribers:
  16. Exclusive Channels: Create private channels for premium UniFans subscribers, ensuring a safe space for them.
  17. Role Management: Assign roles based on subscription tiers, ensuring that premium content is only accessible to those who've subscribed for it.
  18. Active Moderation: Appoint trusted moderators to oversee discussions and ensure that community guidelines are adhered to.New Paragraph



For Chinese content creators, the world is the oyster, and Discord is the pearl. It's not just a platform; it's a community waiting to be nurtured. With its suite of features, global reach, and emphasis on real-time interactions, Discord is the future. As we navigate this digital age, platforms like Discord will be the lighthouses, guiding creators to their global audience. Embrace it, harness it, and watch as your content resonates on a global scale.



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