What is Fujoshi? | BL Series
December 7, 2023

5 mins read

Ever heard of 'Fujoshi' in the BL world and wondered what it's all about? Let's dive in!


Fujoshi: Rotten Girl

Fujoshi, a term that literally translates to 'rotten girl' in Japanese, is used to describe female fans who are into BL (Boys' Love) series. But don't let the term 'rotten' throw you off; it's more of a cheeky self-reference used by the fans themselves. Fujoshi enjoy reading and engaging with media that depicts romantic or sexual relationships between male characters. It's not just about the steamy stuff, though; the emotional narratives and character development are big draws too.

History of Fujoshi

The term 'fujoshi' emerged in the early 2000s, but the concept has been around since the inception of BL, which dates back to the 1970s. Initially, BL stories were a sub-genre of shoujo manga, aimed at young women, and featured platonic relationships between boys. Over time, as the genre evolved to include more romantic and explicit content, the female fanbase grew and embraced the term fujoshi. It became a badge of honor among fans who were proud of their unique taste in manga and anime.


Fujoshi and BL

Fujoshi are integral to the BL community. They're not just passive consumers; many contribute to the genre through fan fiction, fan art, and active participation in online and offline BL communities. BL offers a space where fujoshi can explore themes of romance and sexuality in ways that mainstream media often doesn't provide. For many fujoshi, BL is more than just a genre; it's a hobby and a community where they can express themselves freely.


Impact on the Danmei Community and Media

The influence of fujoshi on the Danmei community and media is significant. In Danmei, the Chinese equivalent of BL, fujoshi have contributed to the genre's growth and popularity. Their enthusiasm and support have helped BL and Danmei gain mainstream recognition. Fujoshi have also played a role in pushing for more diverse and complex representations of relationships in media, challenging traditional gender roles and stereotypes. The popularity of BL among fujoshi has led to increased visibility of male-male romances in mainstream media, including television shows, movies, and novels.


They're fans who celebrate and support the genre, contributing to its growth and evolution. Whether it's through creating content or simply enjoying the stories, fujoshi have helped shape the landscape of BL and Danmei, making it what it is today.


Where to Read BL Novels?

Unifans is the home of BL novel writers. At Unifans, we're dedicated to amplifying the voices of Chinese BL novel writers and bringing their captivating stories to a global audience. Choosing Unifans for your BL novel experience offers more than just access to a vast library of narratives. Unifans.io stands out as the sole platform for Chinese writers to monetize their work internationally, offering them a direct gateway to overseas donations. 

Unifans is a membership sponsorship platform operated by an international team with an audience spanning the Chinese and English-speaking worlds. The platform welcomes creators of all kinds to join, and web novels are an important category within the content matrix.


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